Cynthia Barnes established Barnes Information Services in Metro Detroit following a successful corporate career. The firm's inventive and comprehensive approach uncovers opportunities and potential threats, unknown customers, surrogate competitors, unusual distribution channels, market drivers, barriers to entry, trends and changing customer demands.
The company is known for their ability to identify early signs of market change. Clients include Fortune 50 and start-up companies, along with nonprofit organizations, primarily when they are involved in new market entry, line extensions, business development or strategic planning.
Cynthia participates on a number of boards and is a popular speaker at professional conferences and associations.